A Major Printing & Publishing House in UAE has appointed Raman Kumar Chugh as Strategic Advisor – India, with a focused mandate to establish and strengthen a nationwide network of INS-accredited agencies. This strategic initiative is designed to drive business growth through structured agency partnerships at the metro, city, and district levels across India.
Under this mandate, Raman Kumar Chugh will lead the appointment and integration of accredited agencies to enhance the Publishing house’s penetration in the Indian market. The objective is to build a scalable and compliant ecosystem that empowers businesses of all sizes to access international markets seamlessly through the already established platform in the UAE and GCC region.
The initiative is structured to ensure strong representation across major metros, Tier-2 cities, and district markets, while providing access to INS-accredited agencies with established local credibility. It aims to streamline campaign execution through compliant advertising partners and create new opportunities for Indian businesses to expand their presence into the UAE and wider GCC markets.
By building this distributed network, the newspaper aims to create a direct and efficient channel for Indian advertisers to explore international growth, positioning itself as a reliable launchpad for cross-border brand expansion.
As a significant milestone, a joint pitch initiative led by Raman Kumar Chugh has successfully onboarded 25 INS-accredited agencies across major Indian metros, with strong enthusiasm and commitment to collaborate with the newspaper. This marks the beginning of a new international vertical for participating agencies, offering them expanded media solutions and cross-border advertising opportunities.
The onboarding reflects growing industry interest in diversifying portfolios with international media platforms and innovative campaign formats tailored for the GCC market.
This strategic integration not only strengthens printing & publishing house’s footprint in India but also introduces a new international revenue stream for agencies, provides access to a reputed UAE-based media platform, promotes innovative cross-market advertising concepts, and offers structured support for agencies looking to enter and grow in global markets.
Speaking on the appointment, Raman Kumar Chugh stated: “The vision is to democratize international market access for Indian businesses. By building a strong INS-accredited agency network across cities and districts, we are ensuring that businesses—irrespective of size—can expand globally in a structured and seamless manner through the media giant.”
This initiative represents a forward-looking approach to media integration, positioning Raman Chugh as a key enabler of India–UAE commercial connectivity.
SOURCE: MEDIA RELEASE / SUPPLIED CONTENT AND IMAGE.
