Dubai, UAE- UNICO, an international real estate developer, has entered into a strategic alliance with DECA to drive sales and marketing for its upcoming portfolio of design-led residential communities in Dubai. The alliance combines UNICO’s vision for contemporary urban living with DECA’s launch capabilities and market reach, supporting the developer’s upcoming releases in the city.
The landmark signing event brings together UNICO’s international development philosophy—rooted in architectural clarity, elevated living, and future-ready design—with DECA’s industry-leading capabilities in project launches, sales strategy, and operational execution. Together, the two companies aim to shape a new era of design-forward, community-driven developments across Dubai’s rapidly growing residential landscape.
The partnership was formalised at a signing ceremony in Dubai, attended by tennis legend and Grand Slam champion Leander Paes as Guest of Honour, who through his innovation platform FlyingMan Ventures extends his legacy beyond sport into wellness and transformation—reflecting the shared vision and global ambition behind this collaboration.
“This collaboration marks a defining chapter not only for UNICO, but for Dubai’s next phase of innovative development,” said Swapna Kumar, CEO, UNICO. “By combining global vision with local expertise, we aim to create communities that deliver enduring value for residents and investors.”
DECA echoed the significance of the alliance, highlighting the transformative potential of a partnership of this scale. “This partnership reflects our strong confidence in Dubai’s market and its future trajectory,” said Aamad Jalil – Senior Executive Officer of DECA. “Together with UNICO, we look forward to executing the sales and marketing strategy and raise the bar for long-term growth.”
Members of the media, investors, and industry leaders were invited to attend the signing ceremony and witness the unveiling of this high-impact collaboration. With UNICO’s global perspective, DECA’s regional strength, and the presence of Leander Paes on a global stage, the event is set to be one of the most anticipated real estate announcements of the year.
UNICO Developments is a Dubai-based real estate company focused on developing, investing in, and managing high-quality residential, commercial, hospitality, and mixed-use assets. With active projects across the UAE, India, the United States, Portugal, and São Tomé and Príncipe, the group operates through trusted partners and joint ventures, combining an international outlook with deep local insight. Every project is guided by a clear design philosophy, a commitment to sustainable growth, and a focus on creating places that add lasting value to the communities they serve.
DECA is an end-to-end integration partner with over three decades of expertise shaping Dubai’s luxury real estate landscape, orchestrating every phase of development—from land acquisition and asset management to sales, marketing, and project handover. As a specialist sales and marketing partner working exclusively with developers, DECA provides integrated marketing, event management, and sales solutions that connect premium projects with qualified buyers across the UAE and beyond. Backed by award-winning partners and a robust network of over 2,000 broker agency partners, DECA continues to set new benchmarks in sales and marketing excellence.
