Desert Premiere: MULU’s Reborn collections celebrate family fashion

Under a starlit desert sky at Nara Desert Escape recently, MULU founder and CEO Kanessa Muluneh introduced a new chapter for her fashion brand – and a new category in Middle Eastern fashion.
The intimate Desert Premiere marked the physical launch of MULU’s Reborn and Reborn 2.0 collections, showcasing everyday family wear that’s premium, practical, and values-driven. It’s a significant evolution for a brand that began as a plus-size women’s line in 2018. Here are some pictures from the event.