Dubai, UAE – Ibn Battuta Mall by Dubai Retail is giving shoppers a new reason to get moving. Walk to Unlock, launched on 5 June 2026, transforms everyday mall visits into a rewarding experience, blending active living with the joy of shopping. Powered by the FITZE app, visitors are challenged to complete 6,000, 8,000, or 12,000 steps across the mall’s six iconic themed courts, unlocking exclusive offers and rewards from participating retailers at every milestone. Whether it’s a quick morning walk or a full day out with family, Walk to Unlock fits seamlessly into every visit.
Running daily until 1 August 2026 during mall operating hours and coinciding with the Dubai Summer Surprises (DSS) season from 3 July, the campaign is designed to make movement simple, engaging, and rewarding. Motivational floor stickers and uplifting messages guide the journey, while the FITZE app tracks every step in real time – allowing shoppers to walk, reach milestones, and redeem rewards seamlessly in-store.
How It Works
- Download the FITZE app and head to Ibn Battuta Mall
- Follow the guided indoor walking route — marked by motivational floor stickers throughout the mall
- Hit your milestone — 6,000, 8,000, or 12,000 steps — to unlock exclusive rewards from participating retailers
- Show your step count at the participating outlet to redeem your offer
Rewards At Every Milestone
A curated selection of Ibn Battuta Mall tenants is offering milestone-based rewards across dining, fashion, wellness, and more. Participating stores include Paul Bakery & Restaurant, Joyalukkas Jewellery, The Coterie, and Fun City, among others. The full list of retailers and their corresponding rewards available on the FITZE app.
Key Dates
| Duration of the initiative | 5 June 2026 – 1 August 2026 |
| Finale Party Day | 9 August 2026 |
| Throughout the campaign, Ibn Battuta Mall will also host several indoor runs on these dates | |
| Sunday, 5 July 2026 | Race distances: 2.5km (1 lap), 5km (2 laps), 10km (4 laps). Races begin at 7:00am. |
| Sunday, 9 August 2026 | |
| Sunday, 13 September 2026 | |
| Sunday, 4 October 2026 | |
SOURCE: MEDIA RELEASE / SUPPLIED CONTENT AND IMAGES WITH PURPOSE OF MARKETING & PROMOTION
