Dubai, UAE – Aura Veterinary Center has officially launched in Dubai Investment Park, introducing a calmer and more preventative approach to veterinary care in the UAE.
Built on the brand promise of “Where Science Meets Wellness,” Aura brings together a Fear Free-trained team, preventative care, surgical excellence, and a purpose-built clinic environment designed to deliver a more thoughtful, thorough, and supportive veterinary experience for pets and their families.
The UAE is the largest pet care market in the Gulf, with 1.5 million pet owners and more than 2 million pets nationwide, and the demand for comprehensive veterinary services is rising at a pace the current landscape has yet to fully meet.
Aura’s clinical capabilities extend well beyond routine care. The clinic is positioned as a specialised referral destination for minimally invasive surgery, supported by dedicated post-operative care.
“Pets are family, and the families we serve deserve a standard of care that reflects that. For too long, veterinary care in this region has been largely reactive. Pets come in when something is wrong. Aura is built around a different philosophy entirely: one that places prevention, early diagnosis, calmer handling, and clinical excellence at the center of the experience,” said Amr Hazem Youssef, CEO of The Petshop.
He added: “Aura has been developed by The Petshop as a natural next step in completing the ecosystem we have been building for pet families across the UAE: nutrition, grooming, relocation, daycare, boarding, aquatics, expert retail advice, digital convenience through our super app, and now clinical veterinary care. This is the beginning of a studied journey to create and develop a connected ecosystem for pet care, where everyday needs and medical needs finally sit within one trusted network.”
Hazem continued: “That is what “Where Science Meets Wellness” means in practice. A clinic that keeps pets calmer, catches problems earlier, operates at the highest surgical standard. Our ambition is to raise the bar for what pet families in this region can expect from veterinary medicine, with plans to expand Aura with a second branch within the same quarter of the year, so this standard of care can reach more families across the UAE.”
Aura is designed from the ground up with Fear Free principles embedded across both its physical environment and the full client and patient journey, where every member at Aura undergoes advanced Fear Free training, with each individually Fear Free certified, to deliver a high standard of pet care built on trust and confidence.
Fear Free is a science-backed, internationally recognised framework developed by leading veterinary behaviourists. The framework is built on an essential clinical reality: a stressed animal can produce compromised medical data. When fear and anxiety elevate a pet’s heart rate, spike its blood pressure, and trigger a physiological stress response, the readings a veterinarian depends on may become less reliable.
Species-specific design choices reinforce that clinical intent throughout the clinic. A dedicated cat-friendly waiting area, dog cocoons, and separate recovery wards are each designed to reduce the biological triggers of fear before any examination begins. The result is a calmer animal, more reliable diagnostics, and a more accurate picture of a pet’s true health.
Where many veterinary visits are more reactive, Aura services includes dedicated comprehensive wellness checks, focusing on delivering a 360-degree check-up covering multiple life stages, including senior pets, pets with chronic illnesses, recently adopted pets and more. Rooted in the belief that science and data can identify risk before it becomes disease, through this service, Aura builds a more complete picture of each pet’s health at every stage of life.
The Wellness Club brings continuity to that care, and builds on Aura’s identity to give back to the community through pet care knowledge transfer. Club members will gain access to carefully curated set of educational content and insights, as well as monthly workshops hosted at the Aura center and led by experts providing pet families and pet communities with exclusive preventative care insights.
Aura sits within The Petshop’s integrated pet care network, covering nutrition, accessories, grooming, relocations, daycare, boarding, aquatics, and now clinical veterinary care.
Appointments at Aura Veterinary Center can be booked via www.auravetcenter.com or by contacting +971 50 125 7624.
SOURCE: MEDIA RELEASE / SUPPLIED CONTENT & IMAGES WITH THE PURPOSE OF PROMOTION & MARKETING
