Doha, QATAR- Held under the patronage of His Excellency Sheikh Mohammed bin Abdulrahman bin Jassim Al Thani, Prime Minister, and Minister of Foreign Affairs, Qatar Tourism is set to host the 22nd edition of the Doha Jewellery and Watches Exhibition (DJWE), taking place from 28 September to 3 October at the Doha Exhibition and Convention Centre (DECC).
Bringing together more than 49 exhibitors representing over 500 brands, DJWE will showcase an extensive selection of jewellery and watch collections from Qatar, the region and around the world, alongside new experiences and an expanded international presence.

Commenting on this year’s exhibition, His Excellency Mr. Saad bin Ali Al Kharji, Chairman of Qatar Tourism, said: “The Doha Jewellery and Watches Exhibition is one of Qatar Tourism’s most prominent events, reflecting our commitment to delivering world-class experiences and strengthening Qatar’s position as a leading destination for luxury tourism. The exhibition brings together a distinguished selection of international and regional brands alongside Qatari designers, providing a platform that celebrates exceptional craftsmanship and innovation.”
He added: “In line with Qatar National Vision 2030, and through the continued support of our partners, the exhibition contributes to diversifying Qatar’s tourism offering, supporting local talent, and creating new opportunities for cultural and commercial exchange.” This year’s edition features an exclusive early access following the official opening ceremony on 28 September, from 14:00 to 16:00.
The Doha Jewellery and Watches Exhibition is organised by Qatar Tourism, brought by Visit Qatar, with QNB Group sponsoring this year’s edition as Official Sponsor. The exhibition forms part of ongoing efforts to further strengthen DJWE’s position as one of the region’s leading jewellery and watch exhibitions.
QNB Group’s participation as an Official Sponsor for this year’s Doha Jewellery and Watches Exhibition, reaffirms its commitment to supporting major events hosted by Qatar as a premier global hub for luxury and elite lifestyle. This sponsorship also demonstrates the Group’s determination to support local brands and Qatari entrepreneurs.
The 22nd edition will introduce a unified visual identity across the exhibition’s spaces and exhibitor pavilions, creating a more cohesive visitor experience while reinforcing DJWE’s distinctive character. The exhibition will feature an elite selection of the region’s most prominent names in jewellery and watches, including Al Fardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty-One East, Al Muftah Jewellery, Blue Salon and Arts and Gems, alongside a wide range of international brands.
This year’s edition will feature three dedicated pavilions, including the Qatari Designers Pavilion, Turkish and Indian pavilions, bringing together a diverse range of jewellery traditions, designs and craftsmanship.
A notable addition for this year is the participation of Christie’s, further expanding the exhibition’s international offering. Christie’s is the leading global auction house for art, luxury, and collectibles. Founded in 1766, Christie’s has a 260-year heritage, offering exceptional objects from the world’s greatest collectors, and a commitment to the highest levels of service and expertise. In addition to a bespoke space within the Fair, Christie’s specialists will be sharing their authority across both jewellery and watches with public talks scheduled to offer insights into these two important market sectors, to be held in the DJWE Studio, a dedicated space that will host workshops and panel discussions with the participation of leading experts and specialists from the industry.
Qatar Tourism, the regulatory body of the tourism sector in Qatar. Qatar Tourism’s mission is to promote and expand tourism in Qatar by cultivating its rich culture, develop thrilling attractions, and luxury experiences. With a clear vision to strengthen Qatar’s position as a premier family-tourism destination distinguished by service excellence, to achieve diverse and innovative economic growth. Qatar Tourism will regulate and develop the tourism industry, encouraging investment from the private sector. It set the strategy for the tourism sector, reviewing it periodically and overseeing its implementation, with the aim of diversifying tourism offerings in the country and increasing visitor spending. Qatar Tourism is expanding Qatar’s presence globally and enhancing the tourism sector.
QNB Group is a leading financial institution in the Middle East and Africa, operating a diversified international banking platform across more than 28 countries and serving millions of customers worldwide. With a strong foundation in Qatar and the GCC, the Group supports corporates, institutions, and individuals through an extensive global network.
SOURCE: MEDIA RELEASE / SUPPLIED CONTENT WITH IMAGE OF CHAIRMAN