Think is dedicated to making AI superintelligence affordable, sustainable, and accessible to everyone. Think’s unified approach to AI infrastructure combines intelligent software with high-performance hardware to address the most critical technical bottlenecks in AI deployments today, including cooling, power efficiency and GPU utilization. Think was created to empower organizations, enterprises, and governments to achieve true AI Sovereignty with full security and data privacy, without the need for traditional data centres or cloud dependencies. Founded by games industry veteran Ahmed AlSharif (formerly of PlayStation, EA, and Meta) and seasoned technology leader Ammar Enaya (formerly of Cisco and HPE), Think is based in Riyadh, Saudi Arabia.
–Ahmed AlSharif – CEO, Think AI
Riyadh, Saudi Arabia / Dubai, UAE – After spending several months in stealth mode, games industry veteran Ahmed AlSharif today unveiled his new AI start-up, Think. The new company is focused on building a new generation of intelligent, efficient unified software and hardware AI infrastructure that’s significantly more efficient than current technologies. That means developing innovative solutions to some of the big performance bottlenecks, including cooling, power efficiency and GPU utilization.
According to AlSharif, his experience problem-solving and wringing every last drop of performance out of hardware and software across his many games industry roles has been absolutely fundamental to his approach with Think and his pivot into AI more broadly.
AlSharif’s co-founder is Ammar Enaya, who has more than 30 years of experience leading sales teams at technology companies in the Middle East, including Cisco, HPE Aruba, and Vectra AI.
“I’ve spent close to two decades as a software engineer and engineering leader, and the games industry has been optimising GPUs and extracting maximum performance from constrained hardware for over forty years. So in reality, my core discipline was to solve compute problems,” said AlSharif. “The rush to build datacentres and roll out AI platforms has led to shortages and fast-rising costs for memory and GPUs, so I thought, why not apply the same engineering philosophy I’ve learned from games to the AI infrastructure problem? Where AI companies are seeing a hardware procurement challenge, we saw a GPU efficiency challenge, and that’s what Think is focused on.”
“With Think, we have a huge opportunity to work with companies that see the potential for AI, but are constrained by the rising cost of hardware, the dominance of a handful of cloud-based AI companies, and concerns around the security and sovereignty of their data and infrastructure. The number of positive conversations I’ve already had with companies in the region has shown us that the same infrastructure issues are affecting everyone, big or small,” said Enaya.
Think already has patents pending on several new products, which the company plans to unveil at LEAP, a show that’s become the biggest showcase for technology companies in the Middle East, and which takes place in Riyadh in Saudi Arabia, on August 31 – September 3 this year. So far, the company has been bootstrapped by the two founders, but they are actively exploring an initial funding round to support the roll-out of the new products, having already signed several significant MOU’s.
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