SHARJAH, UAE- Authentic storytelling brings people together and creates a sense of belonging and shared identity, UAE-based Jordanian content creator Joy Ibrahem told audiences at the 45th Sharjah International Book Fair (SIBF 2026).
During her session, ‘Everything Starts with a Story’, Ibrahem explored the power of storytelling, the elements of compelling characters and the importance of creating authentic content.
With more than 4.4 million followers across her digital platforms, Ibrahem produces content spanning fashion, beauty, human experiences and cinematic storytelling.
She began by asking audience members about their favourite stories, receiving answers from Stranger Things. Using this example, she discussed how compelling characters and authentic narratives can create lasting emotional connections with audiences.
Staying authentic in content creation
Ibrahem advised aspiring content creators not to give up too early and to choose digital platforms that best suit their stories and intended audiences.
“The story comes from being real and authentic, so I want people to not be scared or ashamed when telling their own stories,” she said.
She also urged creators not to measure the value of their work solely through follower counts and online engagement.
“If you start chasing numbers, you will lose your identity and your voice. It is important to remain true to your original self, regardless of what the numbers might say,” she remarked.
Discussing her future ambitions, Ibrahem revealed that she hopes to move into film directing and create stories for cinema.
“I want to be a great storyteller by creating movies; I aspire to become one of the leading directors in the Middle East,” she said.
The session concluded with Ibrahem encouraging aspiring creators to believe in their ideas, remain committed to their ambitions and preserve their individuality throughout their creative journeys.
Organised by the Sharjah Book Authority, the 45th Sharjah International Book Fair (SIBF 2026) runs from November 4 to 15 at Expo Centre Sharjah under the theme ‘Made of Stories’, with the Sultanate of Oman as Guest of Honour. The fair brings together 3,212 publishers and exhibitors from 126 countries, showcasing more than 1.7 million titles. Its programme features 1,500 cultural, creative and artistic events, with 106 guests from 25 countries.
