Dubai, UAE- … MassiveMusic, a Songtradr company and the Middle East’s leading, multi-award winning sonic identity and music agency, is joining an esteemed line up of judges for the 2025 Immortal Awards Middle East and Africa.
Hussein Sobh, Music Supervisor at MassiveMusic Dubai is representing the company as the only music sector judge on the panel. It is his first time as an industry award jury member.
“I’m honoured to have been selected to be on the Immortal Awards MEA Jury. In recent years, the region has been consistently delivering groundbreaking creative work,” he said. “Being able to deliberate and discuss all the output with my fellow jury peers, who are also well-established in their respective fields, is a privilege I don’t take lightly; especially when it comes to the Immortal Awards.”
Launched in 2018, the Immortal Awards is a global, free-to-enter awards scheme for Little Black Book members. The selection process involves a series of online assessments, followed by an in-person judging session to decide the winners.
Hussein’s professional background spans marketing, advertising, music production, artist development/management and A&R.
Before joining MassiveMusic in 2024, he spent five years at Red Bull in marketing and events, followed by his role as Senior A&R Manager at a regional record label. He later assisted in founding The Gold Pound, a regional A&R and music marketing collective. Hussein is also a seasoned instrumentalist, producer, songwriter, and DJ; bringing creative insight to every project.
At MassiveMusic Dubai, Hussein handles music supervision, music licensing, rights management and bespoke production. He curates and secures music for global campaigns, working closely with top creative agencies, producers, and brand teams. As a Music Supervisor, he aligns sound with strategy, carefully selecting music that enhances storytelling and reinforces brand identity. He also collaborates with label and publishing partners to unlock sync opportunities for artists, delivering impactful, culturally relevant music solutions.
Hussein is also a partner and artist manager at KLASS Rep, an entity dedicated to identifying and bringing opportunities to artists and performers across multiple disciplines in the MENA region.
Established in 2022, MassiveMusic Dubai is the leading – and an award-winning – music creative and audio identity company in the region, with TikTok, Careem, Qatar Airways, Nakheel and AROYA Cruises among the biggest brands and most famous household names on its growing client list.
