Dubai, UAE — KPR, formerly KeenePR, announced a strategic partnership with Global Talent Network (GTN) and a series of new client wins, further solidifying its status as a leading communications agency in the UAE’s hospitality, lifestyle, travel and F&B sectors.
The partnership combines KPR’s regional PR expertise across the GCC with GTN’s global experience in VIP talent acquisition and celebrity partnerships, having worked with brands linked to Formula 1, Wimbledon, Gucci, Fashion Week, Bombay Sapphire and more. Together, both agencies will deliver integrated brand campaigns that merge strategic communications with impactful talent activations.
Following its rebrand earlier this year, KPR expanded its portfolio with new F&B clients including Mezzanine Bar & Kitchen, 99 Sushi, The Black Sheep, Frankie’s Chippy and the UAE’s first international franchise of Sandwich Sandwich. The agency also continued its collaboration with Emirates Leisure Retail, supporting upcoming launches at DXB Airport such as Saddle Coffee’s first franchise, GRIND Café, Qinwan and Here-O donuts. Regionally, KPR also signed a long-term partnership with Al Baleed Resort Salalah by Anantara.
“This year has been transformational for KPR — from our rebrand to launching in Saudi and partnering with GTN,” said Ellie Keene, Founder and CEO of KPR. “These milestones have enabled us to grow our client base and deliver even more impactful work.”
GTN CEO Francesca Donnellan added, “We’re thrilled to collaborate with KPR to bring strategic VIP and talent-driven solutions to the GCC market.”
KPR also recently worked with lifestyle and hospitality brands including The Coterie, Leen’s, Soyfish, El Moreno Taqueria, Swingers Crazy Golf and supported IGNITE Water Sport’s ‘Pink is Punk’ breast cancer awareness campaign for the second consecutive year.
