Dubai, UAE- piehaus, Dubai’s third-culture specialty phyllo bakery, recently awarded Best Bakery at the Time Out Dubai Restaurant Awards 2026, is launching Counter Culture Series, a new ongoing collaboration series bringing together standout chefs, creatives, and homegrown brands across the UAE through limited-edition pies released throughout the year.
Through its Counter Culture Series, piehaus expands this ethos into collaborative storytelling, inviting leading culinary personalities and creatives to reinterpret flavours, memories and cultural influences through the brand’s signature pies. The limited-edition Eid Al Adha pie brings together piehaus’ handcrafted approach with Sahar’s contemporary interpretation of Emirati flavours, celebrating heritage through a fresh and modern lens.
“Counter Culture Series is about bringing people into the heart of piehaus, working with chefs and creatives we admire to turn personal stories, heritage, and flavour into something shared. Each pie is a collaboration, but also a reflection of the city we’re building this in,” said Stasha Toncev, the founder and creative force behind piehaus.
The first edition, launching on 26 May to celebrate Eid Al Adha, sees piehaus collaborate with acclaimed Emirati pastry chef Sahar Al Awadhi, recognised as the UAE’s first Emirati pastry chef and regarded as one of the region’s leading pastry talents, on a special Emirati-inspired pie created exclusively for Eid Al Adha: Chebab Pie.
Chebab Pie reimagines traditional Emirati chebab through piehaus’ bold and flavour-forward fillings: the dough is infused in saffron & fresh ground cardamom, and the filling combines cream cheese and date syrup. It sits somewhere between memory and modernity: familiar in spirit, but reimagined in texture, flavour and form – perfect to enjoy with hot or iced karak tea.
Chef Sahar is known for championing local ingredients and modern Emirati culinary expression, while Chef Milan Jurkovic, the culinary talent behind piehaus, and Stasha Toncev bring a bold, flavour-forward and generous approach to everything they create. Together, they’ve created the Chebab Pie – a nostalgic nod to the traditional chebab, the golden pancake of the United Arab Emirates symbolising the warmth of Emirati hospitality, carrying the rich flavors of saffron, cardamom and tradition through every generation.
In less than a year, piehaus has become a favourite with Dubai diners for its hearty dishes, with pies at the centre of it. The phyllo is stretched by hand until it’s almost paper-thin, then wrapped around rich, generous fillings that feel rooted in tradition but still fresh and modern.
“I was inspired to collaborate with Chef Milan on the Counter Culture series because it captures the true essence of Dubai, bringing together communities from different backgrounds through a shared love of exceptional food,” says Awadhi.
Chebab Pie will be available for dine-in and takeaway at piehaus from 26 May to 7 June, including a family-sized version made for Eid gatherings and shared moments, available for pre-orders 24 hours in advance.
Details;
- Where: piehaus, Alserkal Avenue, Warehouse 22a, Dubai
- When: Available for dine-in and takeaway from 26 May to 7 June during operational piehaus hours – Monday-Friday 9am – 6pm | Saturday & Sunday 9am – 9pm | EID working hours 9am – 9pm
- Offer: Limited-edition Eid Chebab Pie featuring chef Sahar Al Awadhi
- Price:
- Chebab Pie AED 52
- Karak chai AED 18
- Family-sized Chebab Pie AED 220
- SOURCE: MEDIA RELEASE / SUPPLIED CONTENT & IMAGE WITH PUPOSE OF MARKETING & PROMOTION
