Abu Dhabi, UAE- Abu Dhabi Capital Group (ADCG), one of MENA’s largest institutional investment groups andReact Holding, an Abu Dhabi-based independent integrated media, events and communications group, have signed a strategic partnership agreement to bring React’s integrated media, events and production capabilities into ADCG’s diversified business ecosystem. The agreement was signed by H.E. Khalifa Al Mazrouei, Group Chief Investment Officer of Abu Dhabi Capital Group & Vice Chairman & Managing Director of Al Ain Club and Joseph Badr, Chief Executive Officer of React Holding on 22 October 2026 at Fairmont Bab Al Bahr, Abu Dhabi, in the presence of senior management and executive leadership from both organisations.
Beyond supporting ADCG’s existing businesses, React Holding will play a strategic role in advancing future investments, projects and business development in the media and events sectors, while creating opportunities for both organisations to pursue joint ventures and new investments. Drawing on React’s established operations, industry expertise and business network, alongside ADCG’s investment strength and international reach, the partnership aims to accelerate growth in the UAE, across the region and internationally.
H.E. Abubaker Al Khoori, Group Chief Executive Officer of Abu Dhabi Capital Group, said in a statement: “We are pleased to welcome React Holding into our group. This partnership reflects our commitment to strategic collaborations that support Abu Dhabi’s economic vision, encourage innovation and create sustainable value for both organisations and the wider business community.We look forward to building on React’s strong foundations and supporting its next phase of growth.”
H.E. Khalifa Al Mazrouei, Group Chief Investment Officer of Abu Dhabi Capital Group and Vice Chairman & Managing Director of Al Ain Club, said: “React Holding’s entry into the ADCG ecosystem signifies a significant milestone in diversifying our investment portfolio across the media and events sectors. With a presence firmly rooted in Abu Dhabi for two decades and a diversified group of companies, React brings the scale, market understanding and operational strength that make it a valuable enabler for ADCG.” He added: “Together, we see significant potential for new investment opportunities and drive further growth in this sector.”
Joseph Badr, Chief Executive Officer of React Holding, said: “This partnership marks a significant new chapter for React Holding. Becoming part of Abu Dhabi Capital Group’s wider investment ecosystem positions React Holding for a new phase of growth, backed by the strength, scale and investment capabilities of one of the region’s leading investment groups.” He added: “With ADCG’s backing, our ambition is to pursue larger investments, develop new ventures and drive meaningful transformation across the media and events sector. This partnership gives React Holding the foundation to scale its operations, expand into new markets and build a stronger presence regionally and internationally.”
Founded in 2006, React Holding has grown into an integrated group of specialist companies, including React Events, Mediabase, Redpill, Clue Media, Impulse Gulf, Vision X and Horecons. Together, these businesses bring complementary capabilities across strategy, creativity, production, fabrication, technology and delivery.
The agreement marks a new phase in React Holding’s growth, strengthening its role within ADCG’s business ecosystem while supporting further investment and development across Abu Dhabi’s media and events sector.
Abu Dhabi Capital Group is an institutional investment group with a diversified ecosystem spanning more than 25 sectors, over 100 companies and more than 20 countries. Its wider ecosystem employs more than 5,000 people. The group’s investments and partnerships cover a broad range of industries, including hospitality, technology, education, healthcare, real estate, financial services and private equity. For more information, please visit: https://adcg.ae/
Established in 2006, React Holding is an integrated media, events and experiences group comprising specialist companies that deliver end-to-end solutions across events and exhibitions, media, outdoor advertising, creative production and fabrication, television and content production, audiovisual technology, digital solutions and immersive experiences https://reactholding.com/
SOURCE: MEDIA RELEASE / SUPPLIED CONTENT WITH IMAGES
