Dubai, UAE– Commercial Bank of Dubai (CBD) has launched their digital wealth offering – CBD Invest, embedded within the CBD Mobile App that brings together investing, financial planning, and advanced analytics in a single, secure experience. Designed for affluent, Elite and Private banking customers, CBD Invest enables individuals to gain a clear view of their financial position, make more informed investment decisions, and stay aligned with their goals.
This launch forms a key component of the Bank’s broader strategy to elevate its wealth management proposition, remain customer-centric, and establish itself among the UAE’s foremost premium wealth management providers.
At the centre of the platform is wealth 360, which provides a consolidated view of customers’ overall financial position, incorporating CBD accounts alongside selected external assets and liabilities, a first in the market. This comprehensive snapshot allows customers to understand how their wealth is structured today and how it evolves over time.
CBD Invest is supported by advanced portfolio analytics that go beyond basic performance reporting, reinforcing its mission of democratising wealth. Customers can evaluate portfolio performance against major global indices, review asset allocation, understand key drivers of returns, and access structured indicators that support more disciplined, informed decision‑making.
The platform also supports goal‑based investing, enabling customers to define what they are investing for, track progress over time, and adjust strategies as circumstances change. By linking investments directly to specific objectives, CBD Invest encourages a longer‑term goal-based perspective focused on outcomes.
Dr. Bernd van Linder, Chief Executive Officer of CBD said, “Customers are not simply looking for increased digital offerings, they are looking for clarity, confidence, and a trusted partner to help them navigate complexity. CBD Invest reflects our commitment to backing our customers with the tools, insights, and transparency they need to make informed financial decisions and plan responsibly for the long term. We are making investing more accessible, more intuitive, and firmly grounded in prudent financial planning.”
As part of the initial CBD Invest offering, customers will be able to create and manage their investment portfolios comprising US-listed equities and Exchange Traded Funds directly within the CBD Mobile App, which integrates CBD’s existing investment capabilities into a single, unified platform with access to live pricing. Additional asset classes and enhanced capabilities will be introduced over time.
For Elite and Private Banking clients, CBD Invest complements CBD’s broader wealth proposition by combining digital tools with dedicated relationship management and specialist investment expertise. Customers benefit from human advice alongside digital insights, supporting more complex needs around portfolio construction, diversification, and long‑term planning. Alongside digital wealth, Elite and Private Banking clients will also continue to benefit from personalised advice.
Built on CBD’s secure and regulated infrastructure, CBD Invest reinforces the Bank’s focus on long‑term customer value, digital-first, and backing customer growth. The platform reflects CBD’s broader strategy to deliver thoughtful innovation that responds to evolving customer needs while maintaining the highest standards of governance and trust.
SOURCE: Media Release / Supplied Content and Image. Based on information shared with EmiratesReporter.com
